Welcome to the world of colours, Antarang: something that you love from your heart. And indeed Antarang was born out of love for the magic that these handloom and handcrafted sarees bring with them. Who knew one day that the silly childhood games of draping mom’s saree in-front of the mirror to admiring the gorgeous drapes of the teachers in school, will become a full time obsession. Here we celebrate the richness, diversity and the traditional creativity of Indian textiles, weavers and the craftsmen from all across the country. After working in the advertising industry for almost 12 years, the love for sarees, countless and varied forms of art and culture across India just kept on growing with each passing day. Thus in 2018, the journey of Antarang began by putting an end to many odds.
Antarang brings you handpicked sarees and fabrics from all over the country creating a range with the blend of tradition and contemporary. Our each product is a reminder that what a pair of hands, dipped in love, using ancient techniques can create, can never be replicated on a machine. Making each one of its kind to treasure forever.
We want Handloom and Handcrafted products to become a part of your everyday wardrobe and not just be limited to occasion that are rare, for those who wish to make a subtle statement rooted deep in elegance yet.
At Antarang, we celebrate and represent the in numerous souls who have worked hard on the product before it reaches you.